Generating Leads from Reddit
Learn how to generate leads from Reddit automatically through proactive scraping.
By Aaron Vontell on February 13, 2025
Reddit, with its diverse communities and authentic discussions, presents a goldmine for lead generation. Unlike traditional social platforms, Reddit users actively seek solutions to their problems, making it an ideal space for meaningful customer connections. However, the platform's unique culture demands a genuine, value-first approach – spam and aggressive selling tactics will quickly get you shown the door.
Enter Bird's Eye: a tool that transforms how businesses discover and engage with potential leads on Reddit. Here's how to leverage it effectively:
Once entered, the system automatically generates relevant keywords to power your Reddit search using LLMs, ensuring you find discussions that matter to your business.
When you're ready to engage, click on the lead to generate a thoughtful, contextual response. The "Copy and Open" button streamlines your workflow by copying the response and taking you directly to the Reddit post.
Enter Bird's Eye: a tool that transforms how businesses discover and engage with potential leads on Reddit. Here's how to leverage it effectively:
Setting Up Your Product Profile
Start by providing essential information about your product on the Bird's Eye dashboard. The tool needs to understand:- Your product name
- The specific problem it solves
- Key product features and benefits

Generating Quality Leads
Head to the leads generation page and click "Fetch New Leads." Bird's Eye then works its magic by:- Identifying relevant subreddits where your target audience hangs out
- Scanning for discussions that align with your product
- Analyzing each post through an intelligent filter that:
- Creates a concise summary of the discussion
- Evaluates relevance to your offering
- Tags posts based on different opportunities (community building, problem discussion, etc..)

Engaging With Leads
Found an interesting lead? Simply hover over any result to see a quick post summary.